Speaking
You may not know how to describe the feeling, but you feel it. You feel it in the monotony of algorithmic content, the frustration of arguing with a chatbot, the software your workplace bought that nobody asked for. Most people can't articulate exactly what's wrong. Diana can, and she can explain what to do about it.
Diana has spoken twice from the TED stage, presented her research at the Federal Reserve, and speaks regularly to companies, foundations, and universities about AI at work, the freelance economy, and how to build technology people actually want to use. Her talks bring a Princeton sociologist's evidence and a fifteen-year freelancer's war stories, in plain English.
To invite Diana to speak, use the form below.
Consulting
Diana is a Principal at Redstone Strategy Group in New York, where she leads technology strategy, design, and implementation work for foundations, nonprofits, and governments.
An expert in automation design and human-computer interaction in the workplace, Diana designs for the "last mile" in technology strategy, design, and implementation: the stretch where most technology fails, because it was built for the demo rather than the people who have to use it. By weaving together the strengths of automation and human insight, she creates systems that build on what communities can already do — freeing people to focus on the creative and complex challenges they face every day.
Diana is a qualitative and quantitative researcher with PhD-level training in surveys, digital ethnography, and interviews. Her past work spans technology design for voter-turnout campaigns that reached 4.2 million people, bilingual user research at Twitter, fact-checking systems at TED, and network analysis to inform strategic investment in tech startups.
Whether partnering with foundations, governments, startups, or corporations, Diana builds tools, technologies, and infrastructures that work — and keep working — because the people who use them were part of the design from the start.
Writing
Diana writes about work, technology, and the people caught between them: middle managers quietly faking AI success, gig workers training their own replacements, Spanish speakers stranded by translation algorithms, and the 26 million Americans running businesses of one. Her writing has appeared in Foreign Affairs, Business Insider, and Tech Policy Press, and has been picked up by The Guardian and MS Now.
Diana is available for op-eds, essays, and expert comment. Get in touch through the form above, or see the Press page for how her work has been used.
Technology & Product Strategy
Product strategy, market fit, and roadmap development, from MVP to growth.
Evaluation frameworks to track adoption, ecosystem growth, and long-term impact.
Translating research into decisions your team can defend and act on.
UX & Product Research & Design
Mixed-methods research (surveys, interviews, focus groups, rapid testing protocols) including bilingual and cross-cultural studies.
Core features, market segmentation, and go-to-market strategies.
Continuous feedback loops to refine user-centered product design.
Implementation & Impact Architecture
Human behavior and engagement campaigns grounded in behavioral science, ethnographic and data-driven research.
Assembling cross-functional teams, overseeing execution, and developing evaluation frameworks that help organizations scale what works and invest wisely.
Previous Clients
Request Diana’s Portfolio
To protect my work from AI bots scraping and repackaging it, I ask that you request access to my portfolio directly. It’s a quick process, and I’m always happy to share with real humans. Thanks for understanding!
— Diana