How work actually works.
Princeton-trained sociologist, writer, and technology strategist Diana Enriquez, PhD helps organizations build systems that amplify their people — and writes for the 26 million Americans working for themselves. She has freelanced for fifteen years herself, and her first book, How to Be Almost Confident Freelancing, is forthcoming.
Hi, I'm Diana (dee-AH-nah).
I'm a sociologist, writer, and technology strategist. I study how people and machines actually work together, and I build things—products, research programs, systems—that help both do it better.
On the page, my subject is what work has become: freelancing, gig platforms, AI, and the strange new rules of making a living. In practice, I've built civic tools that reached 4.2 million voters, steered EdTech products toward the people they're for, and helped foundations figure out what their technology is accomplishing.
I know this territory from both sides. I started freelancing in college because the post-2008 job market didn't want to hire anyone, and I never entirely stopped: not through my years at TED, where I built the fact-checking program, not at Twitter, where I studied how bilingual users navigate the platform, and not during my PhD at Princeton, where I interviewed 138 freelancers and 41 gig workers about how they survive.
That research has been presented at the Federal Reserve, cited in Senate testimony and the Iowa Law Review, quoted by members of Congress in a letter to the President, and picked up by other scholars more than 160 times. My first book, How to Be Almost Confident Freelancing, is where it all lands: a field guide for everyone staring at the ceiling at 3 a.m. wondering if the next check will clear.
These days I split my time between writing, speaking, and helping organizations build technology their people want to use. If that last part is why you're here, start at Work with Diana. I also serve on the jury of the Maria Moors Cabot Prizes, Columbia Journalism School's award for outstanding reporting on the Americas and the oldest international prize in journalism.
I live in Brooklyn with my husband and a very opinionated cat.